For Immediate Release: KSU Athletics Announces Partnership with Reformation Brewery
KENNESAW, Ga. — Kennesaw State Athletics is pleased to announce Reformation Brewery as its new official craft beer. In collaboration with the North Georgia based brewery, a Light Mexican Lager (4.7% alc/vol) named Lechuza Flight, as well as other Reformation offerings, will be available at select KSU Athletics events and all Reformation venues as part of a multi-year sponsorship.
“This partnership with Reformation Brewery is a natural fit for Kennesaw State Athletics,” said Director of Athletics Milton Overton. “We share a commitment to excellence, community connection, and creating memorable experiences for our fans. We are excited to collaborate on initiatives that celebrate KSU, enhance the gameday atmosphere, and further strengthen our presence throughout North Georgia.”
A ready-to-drink cocktail, Nocturnal Gold, will also be featured. Made with pineapple, yuzu, and Reformation’s house-distilled vodka (8.0% alc/vol), this canned RTD cocktail will be available at select KSU Athletics events as well as Reformation’s Woodstock and Canton venues starting this summer.
About the beverages
“Our Light Mexican Lager is a top choice at our venues, and for good reason,” said Reformation Director of Marketing Jessica Miller. “Light, clean, crisp – this style is easy drinking and a recipe we proudly stand behind as a quality craft lager made right here in Georgia. It’s an honor to have Kennesaw State Athletics behind it. As a small but growing hometown brewery, it’s going to be a pinch-me moment to see it served at the games.”
The name Lechuza Flight joins two languages of owl pride. Lechuza, Spanish for owl, honors the mascot itself, while Flight borrows from campus tradition – it’s Kennesaw State’s term for a graduating class, the identity students carry through milestones across their KSU years.
For Reformation, the pairing also resolved a question years in the making.
“What began as a small test batch has evolved into one of our brewery’s flagship beers,” said Reformation COO Ryan Morley-Stockton. “Despite its popularity, we never found a name and identity that fully captured what it represented. As this partnership took shape, the answer became obvious. This collaboration is a natural fit for our community, and we’re proud to celebrate the Kennesaw State Owls with this beer.”
Inspired by the official team colors of the Owls, Nocturnal Gold was created in support of the partnership. Built on Reformation’s premium 7x distilled vodka, the drink is described as smooth, sweet, and spirited – featuring real pineapple and citrusy yuzu in a cocktail-strength recipe. “When a cocktail idea came up in conversation, it just made sense to lean into the spirit of the athletics programs with something that celebrates that hometown black and gold,” said Morley-Stockton.
Availability and Rollout
At the Stadium
In addition to Lechuza Flight and Nocturnal Gold, the Walens Family Field at Fifth Third Stadium rollout will include Reformation IPA (Unfiltered American IPA), Reformation Peach Tee Vodka Lemonade, and their lineup of Reformation Craft Spirits in game suites.
The Owls’ six-game home football schedule features matchups versus West Georgia (Sept. 3) and Georgia State (Sept. 12), Jax State (Oct. 7) and Liberty (Oct. 22) as well as Delaware (Nov. 7) and FIU (Nov. 21). Games versus West Georgia, Georgia State, Jax State and Liberty are set for 7 p.m. ET kickoffs, while the Delaware and FIU games are scheduled for 3 p.m. Tickets are available for purchase here.
Lechuza Launch Party
The public is invited to join KSU Athletics at Reformation Woodstock to celebrate the launch.
Location: Reformation Woodstock, 105 Elm St.
Day/Time: Saturday, July 11th, starting at 2pm
Details: Join us as we celebrate Reformation Brewery as the official craft beer of the Kennesaw State Owls. Cheer team, Scrappy, coaches, and trophies will be on site starting at 2pm in the yard for a meet-and-greet and photo ops.
Beverages: Lechuza Flight 12-packs and Nocturnal Gold cans will be available for purchase, along with limited merchandise for the occasion. Both beverages will also be on draft.
August Market Rollout
While the featured beverages will only be available at Reformation and KSU Athletics events to start, a larger market rollout in August will include a series of dedicated events across retailers in Georgia, including: Taco Mac, Tin Lizzy’s, Three Dollar Café, JD’s on Main, JD’s on the Lake, and Anchor Bar, among others. Future details will be announced via ksuowls.com and KSU Athletics’ social media channels as well as through Reformation’s newsletter and social media.
Reformation Brewery Growth
The KSU Athletics-Reformation Brewery partnership aligns with the estimated late 2027 opening of a new Reformation venue, currently in development, in Kennesaw.
About Reformation
Reformation Brewery is an independent craft brewery established on October 31, 2013. With a focus on quality, community, and conversation, Reformation makes craft beer and spirits designed to connect people through shared experiences. Private event space is also available. Learn more at www.reformationbrewery.com. | Instagram @reformationbrewery | Facebook /reformationbrewery.
About Kennesaw State Athletics
KSU Athletics soars into the 2026-27 athletic year following a string of historic successes and milestones in 2025-26. In year one under head coach Jerry Mack, KSU football rolled to a 10-4 record, the Conference USA championship, and the program’s first bowl berth in just its second year of FBS play. KSU men’s basketball won its first-ever CUSA tournament championship and secured an automatic bid to its second all-time NCAA Division I Men’s Basketball Championship.
The Owls completed their championship trifecta with the 2026 CUSA Women’s Indoor Track and Field Title in February.
The year also featured the addition of a revitalized venue for KSU baseball as a $12.3 million renovation of the former Stillwell Stadium gave way to Mickey Dunn Stadium at Henssler Financial Field. The venue not only became the new home of the Owls but also welcomed fans from around the country as host of the 2026 CUSA Baseball Championship.
About Kennesaw State University
A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate, and doctoral degrees to its more than 51,000 students. Kennesaw State is a member of the University System of Georgia with 11 academic colleges. The university’s vibrant campus culture, diverse population, strong global ties, and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 8 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit kennesaw.edu.
ABOUT VAN WAGNER, COLLEGE
Van Wagner is a leading sports advertising and entertainment agency, with global expertise in filmed and live entertainment, sponsorship sales, multi-media rights, and aerial advertising. Van Wagner creates, advises, and sells on behalf of world-class teams, leagues, brands, and properties. An innovator in the sports and media business, Van Wagner is a global leader in high-impact broadcast visible signage throughout the MLB, NBA, NCAA, and international soccer, sponsorship sales, college multi-media rights, and in-venue content production at the world’s biggest sporting events. For more information, visit www.vanwagner.com.
The Champions Fund
The Champions Fund is a newly created, 100% tax deductible, philanthropic opportunity to contribute strategic revenue to Kennesaw State Athletics, with the goal of strengthening our ability to recruit and retain top-tier talent in this new era of collegiate athletics. Contributions to the Champions Fund will help aid in funding student-athlete recruitment and retention, as well as helping the Owls provide competitive excellence through investments in coaching, travel and facilities. The fund will also give an elevated student-athlete experience, including enhanced academic, nutrition, wellness and leadership programs. Donate to the Champions Fund here and help us support our Kennesaw State Owls.
Crawl. Stamp. Win. Repeat. Eight stops, one afternoon, endless stories.
Join us for the Acworth Crawl, presented by Reformation Brewery!
Pick up your Crawl Card at Red Top Brewhouse — that’s your starting point — then make your way through downtown. Collect stamps along the way, and end up at the Reformation Tent (near 1885 Grill and TapTown) between 2–5 PM to turn in your completed card for your chance to win a prize. The crawl is for all!
Georgia’s independent craft breweries are small businesses built by local people who create jobs, support Main Street America, and bring people together over Georgia-made beer.
That’s why we’re supporting Senate Bill 456, a common-sense update that would give small breweries critical flexibility at a time when so many small businesses are feeling the squeeze:
Limited self-distribution for small brewers Lifting the outdated daily to-go sales cap
These are thoughtful, measured reforms, and they’re not unprecedented. Most other states, including border states, already allow versions of these policies and freedoms, and it’s time for Georgia’s craft beer industry to have the same fair shot to grow, compete, and keep serving our communities.
A sincere thank you to the legislators working with us on these practical, small-business improvements. More updates to come as the bill moves through the process.
If you believe in local jobs, local communities, and Georgia-made beer, please let your elected officials know you support Senate Bill 456.
Because you didn’t start your Christmas shopping yet either (girl, for real). No worries, we got you. A simple, sweet sentiment done Reformation style is all you need to warm even the Grinchiest of hearts. We love you too, Grinchy!
Real talk though? It doesn’t get much better than this
Christmas Coquito restock
Grow your heart three sizes with this Puerto Rican Christmas favorite is a Coconut Cream Rum Liqueur made with vanilla & cinnamon. Reserve yours for pickup. Back in stock Dec. 19th at both Canton & Woodstock.
Add a little – Coffee Liqueur
If there’s one thing you give this season, let it be this. Lean into late nights with smooth Bourbon & mellow Coffee Liqueur notes, spice up your holiday coffee on a slow and sweet Christmas morning, or try a one-to-one Coquito + Coffee Liqueur combo for almond joy vibes (our personal favorite).
Gift Sets: Cozy, Coffee, Cocktail
Got a $50 limit? Choose from 3 gifts sets available on site at your neighborhood Reformation. Cozy up with a beanie, blanket, or candle. Get Caffeinated with a waffle house style Coffee Mug, Alma Variety Coffee, and Mini Coffee Liqueur. Get into the spirit with a your choice of Gin, Coffee Liqueur, or 3 yr Bourbon, a cocktail or bourbon glass, jigger, and bar key.
Hoodies, hats, +more
Cozy up with apparel from your favorite hometown hangout. Available online in select styles (yes, we ship swag!), or in stock at your favorite Reformation hangout.
Every year, Reformation’s the Wenceslas Project reminds us what the heart of Christmas is really about: GIVING. This season, that giving has a name and a story close to home.
Now through December 23, when you order a pint of our Light Mexican Lager at any Reformation venue, $1 per pour will go directly to support Kyndal, the daughter of our friend and long-time regular, Bryan Zapp. Also, welcome to donate online via Venmo, @reformationbrewery.
Bryan was one of those people who made every room a little better; a Woodstock and Cherokee County local, a public safety officer, a veteran who served our country with pride for 20 years, and best of all, a devoted dad. He passed away this Thanksgiving after a short, fierce fight with brain cancer at just 48.
If you ever shared a beer or a story with Bryan, you know how much he loved his people — with a big smile, a bigger heart, and genuine kindness that left a mark.
So this December, we raise a glass in his honor and invite you to do the same. Let’s rally around his daughter, Kyndal, and show what it means to be a community that gives back.
Drink good beer. Do good together.
– $1 from every Light Mexican Lager pint donated
– Now–Dec 23
– Thank you for loving this community so well.
Obituary:
Bryan William Zapp passed on November 27, 2025. Bryan was born January 25, 1977 in Sacramento, California. Bryan proudly served his country in the United States Army and National Guard for 20 years. He went on to build a long and distinguished career in law enforcement (including Woodstock Police) as both an officer and detective, earning deep respect and admiration for his timeless dedication and integrity.
Bryan was known for his extraordinary, outgoing personality. Friends often said it stemmed from the way he cared for others with genuine kindness, love and respect. He lived life to the fullest, embracing adventure, the outdoors, and his passion for riding his motorcycle and taking Jeep outings with his daughter, Kyndal, and close friends.
Above all, Bryan was a proud, devoted, and loving father to daughter, Kyndal Zapp. He was also a deeply devoted son, brother, brother-in-law, uncle, and a loyal friend who knew him.
Bryan is survived by his daughter Kyndal Zapp, his mother Sharon Scribner Cameron, his father John Zapp, brother Andrew Zapp and his wife Alejandra Roman Zapp, sister Stacey Cameron, and nephew Ty Zapp.
Bryan will forever remain in our hearts and our minds as we remember and miss this remarkable man.
Reformation Brewery is Coming to Downtown Kennesaw!
We’re thrilled to announce that Reformation Brewery is expanding to Downtown Kennesaw! Set to break ground soon at the northwest corner of Main St. & J.O. Stephenson Ave., this new venue will bring the same community-first spirit you know and love—plus a few new surprises.
🔹 Opening Target: 2027 🔹 Two Buildings: 6,886 sq ft taproom & 1,300 sq ft distilling facility 🔹 Craft Beer, Spirits, Cocktails, and More 🔹 Outdoor “Kennesaw Backyard” Bar & Event Space 🔹 Food Partner TBD
This new location is more than a bar—it’s a third space for connection, celebration, and conversations that matter. We’re excited to join Kennesaw’s downtown revitalization and can’t wait to welcome you there soon.
Join us this Saturday, 2-5pm for the Kennesaw Fall Crawl as we raise a glass to this news with the community in downtown Kennesaw!
Full press announcement below.
FOR IMMEDIATE RELEASE
KENNESAW, GA — [Nov. 12, 2025] — Reformation Brewery, a North Georgia-based independent craft brewery known for creating community-centered spaces and handcrafted beer and spirits, is excited to announce plans for a new location in downtown Kennesaw. The project is currently in development, with construction anticipated to begin in the near future and a hopeful opening timeline of 2027.
Located at the northwest corner of Main Street and J.O. Stephenson Avenue, the forthcoming site at 2861 Main St, Kennesaw, GA 30144 will serve as a flagship for Reformation’s growing spirits program. The expansion comes in partnership with developers Dale Hughes, Peter Coffman and Steve Harrell, who have followed Reformation’s journey and recognized shared values and a vision for community-driven spaces.
“Downtown Kennesaw is undergoing a thoughtful transformation that is attractive to a small business like Reformation. We can’t wait to take flight with this community,” said Spencer Nix, Co-Founder and CEO of Reformation Brewery. “We’re proud to be part of this reformation, offering a third space where neighbors can gather, connect, and celebrate life’s moments.”
A Place to Gather and Grow
The future venue will include two structures:
– A two-story, 6,886 sq ft building featuring two distinct bar areas, including a wrap-around second-floor patio
– A 1,300 sq ft standalone production facility, home to Reformation’s primary distilling operations
Outdoors, a large green space dubbed “Kennesaw’s Backyard” will offer an additional bar and open-air gathering space reminiscent of Reformation’s popular Woodstock location. The space will be designed with flexibility in mind—programmed for diverse events and curated experiences, including future private event space. Developer Dale Hughes had a vision years ago that this important corner of his hometown would become a place where the community gathers to find common grounds that unify us. Reformation provides that great third space.
While interior and exterior renderings are forthcoming, the plans reflect Reformation’s continued commitment to quality craftsmanship and inclusive community. The tap list is expected to feature 24 taps, showcasing a rotating mix of craft beer, ready-to-drink (RTD) cocktails, non-alcoholic offerings, and handcrafted cocktails. Wine options and food partnerships are still being finalized.
An adjacent restaurant space in the historic Whistlestop building will be operated by a tenant to be announced.
A Shared Vision for Community
The Kennesaw expansion is not part of a broader growth campaign but rather the result of a shared vision between Reformation and the development team. “This began as a conversation and became a partnership,” said Nix. “We’re not chasing expansion for its own sake, but we are open to opportunities that align with our mission to serve communities and liberate moments that matter.”
Downtown Kennesaw has undergone a thoughtful transformation, emerging as a vibrant city center that blends historic charm with modern appeal. Anchored by Depot Park and the United Bankshares Amphitheater, the area has become a destination for concerts, festivals, farmers markets, and year-round events. The entertainment district designation allows patrons to enjoy beverages while strolling through local shops and diverse restaurants, creating a relaxed and welcoming atmosphere.
“Kennesaw’s revitalized downtown is more than a place, it’s a reflection of our community’s spirit,” said Mayor Derek Easterling. “We’ve worked hard to create a space where people can connect, celebrate, and experience the best of what our city has to offer. Reformation Brewery’s presence will only enhance that vision.”The city’s investment in its downtown has sparked new opportunities for retail, dining, and entertainment, attracting private partners who share a commitment to community-driven development. Reformation Brewery’s arrival marks another exciting chapter in this journey, one rooted in shared values, local pride, and a desire to create spaces where people belong. Reformation Brewery has proudly served North Georgia since 2013 and continues to operate with a mission to connect people and inspire moments of authenticity, joy, and belonging.
Stay Tuned
Hiring opportunities for the Kennesaw location will be posted at reformationbrewery.com/careers. Project updates, architectural renderings, and opening timelines will be shared as development progresses.
About Reformation Brewery Reformation Brewery is an independent craft brewery founded in Woodstock, Georgia, with additional locations in Canton and Smyrna. With a focus on quality, community, and conversation, Reformation invites everyone to pursue the good life through craft beer, spirits, and sacred spaces that connect people. Learn more at www.reformationbrewery.com. #setbeerfree, #northgeorgiamade. Twitter @reformationbrew | Instagram @reformationbrewery | Facebook /reformationbrewery.
🥂 Crawl. Stamp. Laugh. Repeat.
🍕🍺🍔🍸 Seven stops, one afternoon, endless stories.
📍 Nov. 15 | 2–5PM 🎟️ After Party @ Pisanos at 5PM
Every great story starts when people come together. Join us Saturday, Nov. 15 (2–5PM) for the Downtown Kennesaw Pub Crawl, presented by Reformation Brewery & Downtown Kennesaw!
Collect stamps on your Pub Crawl Card as you visit:
– Bourbon Brown Sugar Smash $9 : Reformation Bourbon, spiced brown sugar, simple, lemon juice, apple slices, topped with ginger beer
– The Crimson Gin $9: Reformation Gin & Tonic with blood orange and lemon simple
– The Salted Caramel White Russian $9: Reformation Coffee Liqueur, vodka, cream, salted caramel syrup
– Reformation Stark, A Cold One, IPA
Bernie’s Kennesaw:
– A Cold One Pilsner
– Spiced Cider with Bacardi Spiced, apple cider, and ginger beer
Main Street Eats:
– Samoas Beer Shake made with Reformation Coconut Stark, mixed with our freshly churned rich & creamy premium custard, chocolate syrup, caramel and graham cracker crust $9
– Reformation Coconut Stark 16oz draft $5
– Reformation Cadence 12oz Can $5
– El Jimador Frozen Margarita 16oz $8
– Ocho Plata Floater/Shot $8
Pisanos Pizza:
– Revival Oktoberfest $7
– Reformation espresso martinis $11
– Texas mule $6
– Georgia peach $6
– Domestic cans $4
Subourban Bar & Social Club:
– Peach bourbon smash $6
– Ranch water $5
– High life $4
– Bulldogs bite $4
– Texas lemon drop $4
Horned Owl:
– Anniversary beer 1: Lazy Owl, a two year old aged Dobblebock
– Anniversary beer 2: H5B, a one year old aged quad
– Ugla, a Spiced Pumpkin Ale
– A Special Cask tapping
– Live music starting at 5pm by Layne Denton
Lazy Guy Distillery:
– Gingerbread Martini – the perfect fall sipper – complete with tiny gingerbread man sprinkles-
– Ask for more specials on site!
It’s a Birthday Bash like no other
Cadence Fair is our gift to you!
This year we celebrate 12 beautiful years of Reformation with three days of fun in downtown Woodstock, October 24th-26th.
This FREE annual event is Cherokee County’s largest independent music & beverage festival. Bring your babies, your best friends, your beer buddies, and yer-mom-and-them for a good ole time.
FRIDAY, Oct 24th, 3pm-11pm
Join us Friday as festivities kickoff with live music and 40+ unique draft options including beer, cocktails, and zero alcohol options on tap all weekend. A Silent Disco will have you grooving from 8-11pm.
SATURDAY, Oct 25th, 8am-11:30pm
Saturday is the main event, with a carnival setup, food trucks, and live music all day long including headliner Nicholas Jamerson & the Morning Jays – plus local talents like Jonathan Peyton, and Hunter Blalock. Dance your heart out with a live DJ closing out the night.
SUNDAY, Oct 26th, 9:30am-7:30pm
Sunday Funday goes into effect with an early morning Yoga class on the Woodstock Arts green, plus more live music under the Elm tree in Woodstock’s backyard. Shop the Maker’s Market, sip on some Reformation, and take a swing on golf simulator.
Draft Beer Spotlight: Cadence Fair
Come taste over 40+ unique draft options on tap next weekend for Cadence Fair (while they last)! Here’s a sneak peek of what’s coming soon.
Coconut Stark | Coconut Porter | 5.5% ABV Made with real toasted & fresh coconut, this toasted porter is a throwback to Reformation’s early days. Enjoy this draft preview of our Fall seasonal release while it lasts.
Hop Royale | Fresh Hop IPA | 7.0% ABV From farm to fermenter in less than a day thanks to Crosby Hop Farms, freshly picked Cascade hops offer notes of grapefruit, & subtle spiciness.
Velvet & Flame | Fruited Sour | 6.0% ABV A fruited sour that balances softness & intensity. Brewed on a smooth base of pilsner malt, wheat, oats, +chit, then brightened with blood orange and jammy, ripe plum.
Cascade Hypnosis | Hazy Pale Ale | 5.5% ABV All about Cascade – hypnotically bright, juicy, and endlessly refreshing with waves of waves of citrus zest, grapefruit, floral spice.
Love Made Visible | Imperial Pastry Stout | 10% ABV Balanced bold roast with layers of dessert-like indulgence. Dark chocolate, wild Thai banana, coconut, vanilla, and *macadamia nuts. *contains nuts
Pink Zen | NA Pink Lemonade Seltzer | 0% ABV Tart pink lemonade delivers a citrusy kick, while adaptogenic Cordyceps and Lion’s Mane may support natural energy & stamina.
Check out the full schedule and festival details at cadencefair.com.
Now through October 1st, we’re giving away free beer!
Winners are restricted to 21+ and up with valid ID. No purchase necessary. Good luck, Reformers!
“Really proud of the Reformation brew crew and their work on our top-selling beer, A Cold One. Taking home any medal in any category when there are over 8k entries and only 349 awarded in the U.S. Open (a major championship) is simply hard.
Taking home a silver in the German Pils category, beer that tastes like beer, and a category where you can’t hide flaws in the craft, is outstanding.
But the icing on the cake is when your business invests deeper into quality and makes it a key performance indicator for the year, and you receive this kind of third-party recognition so soon, it is just exceptionally satisfying.
If you’re a drinker of the megacorporate beers but would like to support local independent makers, I implore you to give this one a shot; we think it’s about as near damn perfect as there is in the land.
Limited self-distribution for small brewers
