Beer Pricing Guide

Helpful resources to increase volume, velocity, & revenue with Reformation products.

1/4 BBL KEG

ANCHOR
$ 125
  • Best enjoyed as 16oz Pours
  • 62 Pours per Quarter
  • $2.02 per Pour
  • 7.75 Gallons of Beer
  • 10.75″x24″ Keg Size
Popular

1/2 BBL KEG

ANCHOR
$ 175
  • Best enjoyed as 16oz Pours
  • 124 Pours per Keg
  • $1.41 per Pour
  • 15.5 Gallons of Beer
  • 16″x24″ Keg Size
Popular

Smart Pricing Wins Customers & ROI

Where you set your price per pour is the biggest factor to increasing volume, velocity, and revenue. The $6 pour has proven to be a basis for what most craft beer drinkers are willing to pay in Georgia. Adjusting your pour size to match the beer style is key to enhancing the customer experience and your bottom line.

1/4 BBL KEG

LIBERATED
$ 150
  • Best enjoyed as 12oz Pours
  • 62 Pours per Quarter
  • $2.02 per Pour
  • 7.75 Gallons of Beer
  • 10.75″x24″ Keg Size
Popular

1/2 BBL KEG

LIBERATED
$ 225
  • Best enjoyed as 12oz Pours
  • 124 Pours per Keg
  • $1.41 per Pour
  • 15.5 Gallons of Beer
  • 16″x24″ Keg Size
Popular

Optimize Volume

Selling more beer is always good for business. Getting more bang for your buck is even better.

With Reformation

Our quarter barrel kegs are designed to deliver more beer per square foot in the cooler than a typical sixtel.
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Optimize Velocity

Beer that moves quickly on tap is driven by two key factors; drinkability & desirability.

With Reformation

We focus on crafting quality products and growing a brand that resonates with consumers to ensure our beers to be both drinkable and desirable.
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Optimize Revenue

Craft beer drinkers are more profitable for bars than non-craft drinkers.

With Reformation

Growing a craft beer crowd gains access to a higher average household income & more discretionary spending.
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MORE PER POUR

We can all agree that pouring beer requires the same amount of work, regardless of what’s in the keg. Investing in craft beer beer gives you a better return on your money & time. $195 more revenue per keg is 50% MORE PROFIT for the same amount of work.

Mainstream Keg

$115 1/2 Keg Price
$4.00 Price to Consumer
$0.93 Cost of Pour (16oz)
$3.01 Profit Per Pour
x 124 Pours
= $373.24 Profit per Keg

Reformation Keg

$175 1/2 Keg Price
$6.00 Price to Consumer
$1.41 Cost of Pour (16oz)
$4.59 Profit Per Pour
x 124 Pours
= $569.16 Profit per Keg

Frequently Asked Questions

Because they have more beer in them! Seriously, read above, as our Quarter Kegs have 992 Ounces (62 Pours) of beer and typical craft Sixtel Kegs have 661 Ounces (41 Pours) of beer. While our kegs take up almost the exact same cooler space, they hold 50% more beer.

Although craft beer consumers think of cost per pour, we’ve done the per ounce math for you as well.

Anchor Series
1/4 Keg: 992 Ounces @ $125 = $0.12/oz
1/2 Keg: 1,984 Ounces  @ $175 = $0.09/oz

Liberated Series
1/4 Keg: 992 Ounces @ $150 = $0.15/oz
1/2 Keg: 1,984 Ounces  @ $225 = $0.11/oz

Many craft breweries offer a 1/6 BBL Keg (Sixtel) instead of a 1/4 BBL Keg (Quarter). Assuming an average price of $79 for a Sixtel of craft beer, here is how our Quarter Kegs compare…

 

Typical Sixtel (1/6)
$79 = 661 Ounces @ $0.12/oz

 

Reformation Quarter (1/4)
$125 = 992 Ounces @ $0.12/oz

 

Our quarter kegs average the same cost per ounce as similar quality sixtel kegs, yet we offer more volume & revenue per cooler footprint by providing more beer per square foot.

In the old days all bars were managed based on cost percentage. It made for easy math, plus all beer was basically the same. The craft beer movement has changed everything and bars need to start thinking about generating more revenue for the same amount of work. Connecting kegs, pouring beers, and cleaning glasses is the same work, regardless what’s on tap.

 

Revenue or Profit per Keg should be the standard for increasing your bottom line. Think of it like this, would you prefer to spend $115 to make $373 or would you rather invest $175 to make $569? This is the difference between the old way and the smart way to analyze draft beer.

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