Santa Paws came to town, and it was everything we hoped for—adorable pups, festive cheer, and all the holiday magic! 🎅🐾 From sweet pup cups to wagging tails posing for pictures with Santa, the day was pure joy. A huge thank you to @photosbylindsayann for capturing every precious moment. Head to the link below to see the full gallery and relive all the cuteness! ✨
Update 10/7/24
Spencer Nix, CEO & Cofounder Reformation Brewery
“Thank you for the overwhelming support and donations. You not only helped us get tangible support to those in need affected by Helene, but also helped us cover all our costs for the water project and likely have helped us get a Foundation started to be even better stewards of your trust and generosity.
Due to the trust our community has given Reformation through these donations, I took a large delivery of donations and went up to Asheville, the airport, Biltmore Village, Hendersonville, and the Flat Rock area yesterday to get a better idea of how our support is being used and how best to move forward.
Our personal contacts, Brandi and Matt, are doing incredible work through their 30 years of local relationships and their produce distribution business relationships. They love their community well and take supplies to those with the least. Almost all the donations of our community have already been distributed to the area of need. From my experience with non-profit logistics amid disasters, that’s impressive and inspiring. From my assessment, it’s definitely the harder-to-reach places around Asheville that are still in the most dire need. While Asheville, and specifically the Arts District, looks devastated, I was pleasantly surprised with the rest of the downtown and how the orgs and FEMA are mobilized in the city.
Our venue can keep being a drop-off location for the supply list items only. I will coordinate taking supplies to Brandi and Matt as they request, and what they don’t need, we will get to other orgs doing work in response to the hurricane; Angel Flight and a group of pilots out of Gainesville are a few options.
List of accepted items:
Water
Diapers
Formula
Wipes
Charcoal
Non-perishable foods
As far as the water project, we will rely on Brandi and Matt to make requests, and we can run a pallet of water as we can find time. I’ve got volunteers who are able and willing to run it to them with very little notice.
Thank y’all again for being awesome and agile. Our collective efforts have done good things for people in real need. From experience, that’s not easy to do. A lot of charitable efforts are well-meaning, but only a fraction of the charity impacts the greatest needs. Our quick and precise efforts have accomplished what we had hoped, and I’m very proud of our community for coming together to meet this need.”
Update 10/4/24
Exporting a little hope is good for the soul. Shout out to Shane Hoover for the transport to Western Carolina today and to @zipcain and @servinternational for the pallets of MREs that provide 2 servings with one can of @reformationbrewery emergency drinking water. The generous and collaborative spirit of our community is truly remarkable. We are shipping donated items within hours of receiving them. We will continue for the next 48 hours and then reevaluate the need. We will take your donations throughout the weekend and add them to our water shipments to Flat Rock, NC, Augusta, Vidalia, and Valdosta (all on the schedule). Thank you again!
Update 10/3/24
We’re not done yet, but I feel I must pause and just say wow, the response from our community in Woodstock, Canton, Smyrna, and North Georgia has been simply amazing. You are donating your goods, your labor, and your dollars to our water relief project without hesitation, without tax ramifications, and without the desire to be recognized. The generosity of individuals has once again been on full display, and all I can say is thank you, thank you, thank you.
Canned water, as well as other critical goods, are on the way to Augusta, Valdosta, and Western Carolina as I write this. More is going out tomorrow. Our canning line has been running at full capacity because of your generosity. My amazing production crew has jumped on this project with full hearts and countless hours. I fear I’m going to leave out some key partners, from our can supplier (Battle and Associates) to our landlords (Moxie Property Group) at The Mill to our restaurant neighbors Community Burger and Queenies, and last but certainly not least, our lifelong friends Kim and Kevin Griggs for countless volunteer and coordinating hours; thank you, thank you, thank you for your kindness and generosity.
I truly feel a sacred trust with this community and Reformation, and I am privileged and committed to doing all we can to steward that trust as we export your love and kindness to others in the throws of real human despair. Prayer is no magic bullet, but if you’re so inclined, I know the folks in these areas of devastation would not begrudge those prayers tonight. And whatever your perspective might be, count your blessings. North Georgia, we love you, and there’s nothing you can do about it, cheers.
~ Spencer Nix, CEO & Cofounder Reformation Brewery
Our neighbors in Western Carolina need our help.
We got the request from a farmer’s wife in western Carolina for WATER for her small community. In less than 12 hours we’ve got a pallet of the best water in the United States heading her way. Shout out to Kimberly and Kevin (@serpentanddovemusic) for handling the logistics and shipment.
The waters are receding and the discoveries of what lay beneath are horrific. Many, many small communities are still at the highest level of triage, needing basic survival commodities. They are using ATVs and mules to get back into some of the hollers because there is simply no other way. And as you can imagine, there are real dangers drawing a hungry crowd, and the hunger is increasing.
DONATE NOW at REFORMATION WOODSTOCK or CANTON. Goal is to ship as many items as possible
List of accepted items:
Water
(Reformation is canning water now, $5 creates a case of water, donate here so we can keep it running https://venmo.com/u/reformationbrewery )
Diapers
Formula
Wipes
Charcoal (this one is huge!!)
Non-perishable foods
Hand Sanitizer
The earliest days after the devastation are best suited for locals helping locals, small communities helping small communities. Larger organizations and governments are just not agile enough in these early critical moments for the smallest communities, they’re most helpful and equipped for the longer-term recovery chapter and ALL help is needed.
Stay tuned for more opportunities. We’re looking at having a helicopter transport to get it to places of need quickly.
Watch John from Westside Pizza Share His Thoughts on Reformation Brewery’s Oktoberfest!
In this special testimonial, John from Westside Pizza in Smyrna dives into what makes our seasonal Oktoberfest release a standout choice for the fall season. From its rich, malty flavor to its perfect pairing with your favorite pizza, John gives us the inside scoop on why this brew deserves a spot in your fall lineup.
Join us as we celebrate the season with one of our most beloved brews. Don’t forget to like, comment, and subscribe for more behind-the-scenes content and brewery updates!
Cheers to Oktoberfest and great company!
Transcript:
Hey, I’m John Miller, the general manager here at West Side Pizzeria and Bar. We’ve been around since, believe it or not, 2004. We’re now located at the West Side Village Shopping Center off Marietta Boulevard, and we’re approaching our 20th year serving craft beer.
We always want to support the local guys, and we probably have some of the best pizza you’ll find in Atlanta.
I’ve worked for the company for a long time, which has given me the opportunity to try a lot of different beers and meet a lot of great people.
One of those great beers is definitely Reformation’s Oktoberfest. This is my favorite time of the year for beers, especially craft beers, because breweries always put out their best versions of classic styles. Märzen styles are definitely my number one favorite, and Reformation puts out the best Oktoberfest every year. I feel privileged and lucky to try all different styles from various breweries—imports, crafts, local—and to have them at my bar and at home.
It’s perfect out of the can and perfect on tap. I love having it as an option and introducing it to others. I encourage you to try other Oktoberfests, but if you want a standout choice, Reformation’s Oktoberfest is the best option.
They make other great beers and have excellent locations, but this is the one I always go to. It has the perfect amount of maltiness and drinkability. People like to throw around the term “session beer,” and this is truly a perfect session Oktoberfest.
It’s a beer you can enjoy one after another, with a good, toasty, hoppy mouthfeel. It’s my favorite time of year.
A Day of Heroes and Learning! The 575 Fools First Annual Muster firefighter competition was a blast, with courageous first responders showing off their skills and sharing their passion with the community. Kids got a hands-on look at firefighting gear and learned from the best. Thank you to all the firefighters who made this event unforgettable! Photos @photosbylindsayann
The WPSL’s 2024 Season Kickoff and Jersey Release Party brought the energy and excitement! The party brought an exclusive jersey reveal, special remarks from key partners including Canton Mayor, Bill Grant, and a live podcast session with Georgia Impact coaches.
We’re so grateful for the way this community organization and its collaborative partners have come together to create a local impact beyond women’s soccer that offers much more than a club. Reformation is honored and privileged to join this collective of local partners.
Enjoy this photo roundup of the moment.
Photo credit to Lindsay Ann Photography.
On St. Patty’s Day weekend, our Letterman Club members descended on our green backyard with a sea of red Reformation energy! Over 41 of our members, including their +1s, joined us for a member-led march to kick off our 2024 Shamrock Pub Crawl and walk downtown Woodstock to support our local merchants together. We had the privilege of welcoming our first-year members by robing them with their club jackets. Then, we raised our mugs, geared up, and with flagman in the lead, marched from eatery to eatery proudly showing our support for downtown Woodstock and its many local restaurants and bars.
We hope you’ll stay up to date with our Letterman Club this year and stay tuned for details on 2025 membership opening up in October. Discover all the benefits of belonging to this growing community of fans, friends, and reformers. 🍻🔴 Click here to learn more.
Meet Jared Holt of Prime 120, Woodstock GA as he mixes up the perfect espresso martini with Reformation’s Coffee Liqueur. Featured on their menu for the month of February, this hand crafted cocktail is refined and perfectly balanced. Enjoy one with dinner in their gorgeous dining room, or order up on from the bar for a night on the town in downtown Woodstock.
The recipe:
2oz espresso infused vodka
1/2 ounce Reformation Coffee Liqueur
Simple syrup to taste
Heavy cream to taste
Add ice – shake, strain, serve
Optional – garnish with espresso beans
At Reformation, we are proudly North Georgia Made — located at the foothills of the North Georgia Mountains with three taprooms uniquely positioned to give our guests memorable outdoor experiences along trails and rivers.
As makers ourselves, we know both the challenges and pleasures of making handcrafted products high in quality and value for our loyal fans. North Georgia comprises a variety of hardworking and dedicated artists and makers who love their craft and love sharing it with their local community. As we prepare to enter Fall and our 10th-anniversary season, we could not think of a better way to tell the story of being North Georgia Made than highlighting the makers in our community and sharing their inspiring stories.
In this first pilot episode, we chose to feature one of our local vendors and handmade leather craftsman, Nate Bridges of Alpine Leather & Supply, Co. Nate’s story of taking the entrepreneurial leap in college, discovering a love for leather on a trip to Nashville, and overcoming challenges will leave you inspired and ready to engage the maker in you.
Nate’s shop is located at The Mill on Etowah in Canton, just a few steps from our taproom and main production facility. We hope you enjoy this story and it spurs you to not only support your local community of makers but get busy making something too. Cheers to the reformers and makers in all of us!
Learn more about Nate and grab one of his handmade goods from Alpine Leather & Supply, Co.
Follow our story and learn more about what it means to be North Georgia Made.
*Stay tuned for hopefully more to come in this series focused on makers. Cheers to the makers and reformers in all of us.
Create Vibrancy with Woodstock Arts! This week we welcome a release celebrating community art. Featuring four unique designs made by local artists, each purchase helps support Woodstock Arts mission to engage the community with relevant art experiences every day.
Since 2002, Woodstock Arts has been supplying performing arts productions, world-class concerts, in-depth classes, & exciting camps. Come join us! Let’s create vibrancy. More at woodstockarts.org
About the beer
Create Vibrancy is an American Pale Ale featuring Strata and Strata CGX hops for light strawberry fruitiness & uplifting citrusy undertones. A portion of the proceeds from each purchase supports Woodstock Arts, our nonprofit local arts center. Made with support from VisitWoodstockGA.
Available from your neighborhood Reformation as our featured offering, Saturday, July 1st. A day declared #setbeerfree day by our Woodstock mayor, made to celebrate Georgia beer freedom, local makers, and live music.
The Art & the Artists
Harmony Reid, “The Reeves House”
Entitled “The Reeves House,” the can art is an original watercolor by Woodstock artist, Harmony Reid, highlighting one of the city’s original landmarks which serves as an arts & community center in the heart of downtown Woodstock.
Sylvia Smith, “Community Faces”
Entitled “Community Faces,” this artwork by Sylvia Smith speaks to the community we create through art and gathering together, sharing a beer at Reformation or experiencing a vibrant moment with friends. More art at Sylviadraws.com.
Joseph Baum, “Spaceman”
The can art entitled “Spaceman” from Graphic Artist, Joseph Baum, depicts an explorer taking respite in what is right in front of him, the small, glowing speck can remind us to celebrate what is right in front of us.
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It was an honor to support this year’s 2023 Crafted For Action Con in Atlanta with a collaboration brew, One Love – a sorrel inspired saison, of which 100% of the proceeds were donated in support.