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On St. Patty’s Day weekend, our Letterman Club members descended on our green backyard with a sea of red Reformation energy! Over 41 of our members, including their +1s, joined us for a member-led march to kick off our 2024 Shamrock Pub Crawl and walk downtown Woodstock to support our local merchants together. We had the privilege of welcoming our first-year members by robing them with their club jackets. Then, we raised our mugs, geared up, and with flagman in the lead, marched from eatery to eatery proudly showing our support for downtown Woodstock and its many local restaurants and bars.

We hope you’ll stay up to date with our Letterman Club this year and stay tuned for details on 2025 membership opening up in October. Discover all the benefits of belonging to this growing community of fans, friends, and reformers. 🍻🔴 Click here to learn more.

Green beer and leprechauns, sunshine and rainbows, delicious drinks, family & friends, and enough Irish spirit to make us lucky for a lifetime – our 2024 Shamrock Pub Crawl this past Saturday, March 16th, saw a full backyard and a community joyous to celebrate the beauty of Spring in North Georgia! Thanks for celebrating with us and kicking off an early Spring in true Irish style!

Special thanks to Lindsay Ann of Lindsay Ann Photography for the great pics!

Sipping on cocktails, signing albums, and selling swag – join Jonathan Peyton in Woodstock March 1st as we celebrate the gift of singing our stories into existence! 

A ready-to-drink bourbon cocktail made with mint, lemon, simple syrup, and Reformation Bourbon. North Georgia Made and naturally gluten free. Tangy, refreshing. Made to celebrate Jonathan Peyton’s album Nothing Here’s the Same.

Enjoy this small batch, limited brewery release while it lasts from our Canton & Woodstock spots.

📢📢📢 ATTENTION all GEORGIA Beer Lovers, Small Business Champions, and Do Gooders – this is your moment to SHINE! Just 5 MINUTES can mean the world of difference.

⏰ Georgia residents – 👉 click to CALL ☎️ members TODAY 2/21 and THURSDAY 2/22. https://takeaction.io/brewersassociation/ask-georgia-lawmakers-for-a-yes-vote-on-the-f-o-a-m-act/

😘 Be courteous. Be respectful. Keep it short and direct.

Here’s a sample script:
“Hello, I’m calling Senator ______, urging him/her to support SB 163 for Georgia’s Small Breweries.”

✅ That’s it. Short and sweet. Thank the person on the phone. It won’t be the Senator. Thursday, February 22nd is our last opportunity for the Georgia Senate Regulated Industries and Utilities Committee to vote on Senate Bill 163, “The F.O.A.M. Act.” SB 163 would give small breweries desperately needed flexibility by allowing them to self-distribute a limited amount of product locally to retailers and raise the daily “to-go” sales cap.

Meet Jared Holt of Prime 120, Woodstock GA as he mixes up the perfect espresso martini with Reformation’s Coffee Liqueur. Featured on their menu for the month of February, this hand crafted cocktail is refined and perfectly balanced. Enjoy one with dinner in their gorgeous dining room, or order up on from the bar for a night on the town in downtown Woodstock.

The recipe:
2oz espresso infused vodka
1/2 ounce Reformation Coffee Liqueur
Simple syrup to taste
Heavy cream to taste
Add ice – shake, strain, serve
Optional – garnish with espresso beans

It’s no secret that we love staying caffeinated with locally roasted Alma Coffee, and starting January 5th, we’re giving you even more reason to fill up your cup at Reformation Woodstock!

⭐ Get your 10th coffee FREE with our loyalty punch card
☕ Stay a while & enjoy your coffee for HERE with our new house mugs
🥤 GRAB-&-GO with our new reusable coffee Silipints with lid ($20 purchase includes cup & free coffee; 3% off every return purchase)

If January has you thirsty for more Reformation, you’re not alone. Our alcohol FREE options are expanding to get you, your thirsty friends, and your New Year’s Resolutions through (for however long you last). Drink up, as we tap into these – and more – NA offerings on tap:

Our alcohol-free menu is expanding!

NEW on tap, starting Friday, January 5th (all venues):

  • Blueberry Ranch Water Mocktail – an alcohol-free version of our favorite ready-to drink cocktail with fresh lime and real blueberry. 
  • Ginger Sour Mocktail – refreshing, tart, with subtly spicy ginger, this lemon/lime delight is 0% ABV, and 100% delicious!
  • Reformation Sparkling Water – drink it straight, customize with our in-house flavored syrups, or make it an Italian soda with a shot of cream +your flavor of choice.

Plus coffee, sodas, tea, and a rotating selection of hemp derived beverages

See you soon!

Thank you for everyone who brought their fur babies out for Santa Paws in at Reformation Woodstock! We have a great time celebrating with you. Click the link for the full album from @photosbylindsayann.

Paul Clark, standing in front of our Letterman Club Membership Mug wall at our Woodstock taproom.

“I love that we are not just a job but we are a community. Every single person who works here is friends with everyone else who works here.” – Paul Clark


Meet the Crew: Paul Clark

STORY

Our Reformation Crew is the backbone of who we are and what we do. They are often the unknown faces and stories behind the well-known places and products you love. You can’t taste our drinks or enjoy our spaces without interacting with one of our incredible crew members.

This is why we launched a brand new series this past May highlighting our crew and featuring their stories called, “Meet the Crew.” Every 4-6 weeks, we will feature one crew member in a blog post and a fun video on social media to share their unique roles and personalities. So you can get to know the stories behind the faces. | Check out past features and faces by visiting our Stories tab.

FEATURING: Paul Clark, Project Manager, “Making sure everything we have works and looks great!”

For our next crew member, we want to introduce you to the resourceful, playful, jack-of-all-trades, and husband to Danica, Paul Clark, our Project Manager. With Reformation since 2019, you have probably seen Paul walking the yard to check on guests, adjust a T.V., install a sign, setup new lights, build structures, or even painting our newest mural in the Woodstock taproom (a quote and landscape inspired by one of Jonathan Peyton’s songs).

Although he started as a bartender (or “beertender” and host, as Paul says) and moved more into a project management and venue experience role, when he’s not creating, fixing, or building, you can still find Paul interacting with guests, guiding them through the menu for a delicious product, laughing with fellow service crew, or joining a team meeting to find out how to keep our venues working well and looking great. With a sharp eye for detail, endless ideas for improved guest experiences, and a strong opinion about almost everything (we love you Paul!), he pours his heart and soul into his craft and loves working with a coworkers he considers friends and family. Paul’s hard work, work ethic, and his can-do attitude bring an infectious energy to our culture to always be reforming.

When Paul is not fixing and figuring, he can be found with his wife Danica and their furry kids hiking, hanging with friends, on the lake, or experimenting in the kitchen.

Get to know more about Paul and what makes him who he is in the full video story and Q&A interview below.

Behind-the-scenes video story of Paul in his element and in a sit-down Q&A interview.

GET TO KNOW PAUL CLARK– Q&A

Do you have a fun nickname at work?

“I go by Danica’s husband a lot. That’s always fun. Um, ‘You’. Ha. No, I don’t have any nicknames here. There is one nickname but this person doesn’t know that I know they call me this so I won’t throw that out there.”

Who do you laugh at the most and why?

“Oh gosh, all we do is goof around and have a good time. We get a lot done but we laugh a lot. Probably Lyric, it’s gotta be Lyric. Danica scares me too much, I got to stay on my toes around that one.”

Favorite part of your job?

“I love that every week I am on a new challenge. I love that I can come in and be given crazy problems that I get to creatively solve. I love that every single day I wake up it looks different than the day before. I love being able to wake up and never get bored of my job.”

What is your all-time favorite Reformation moment?

“Oh, this is an easy answer. Such an easy answer. New Year’s Eve this past year (Dec. 2022) at The Keg Drop. The keg dropped, I got to kiss my wife and jump up on the container as the confetti went off as the Bulldogs beat Ohio State and it was spectacular. Go Dawgs!”

What is your favorite Reformation beer and the most underrated?

“The beer snob in me says my all-time favorite is Gluten Tog, our pumpernickel Dunkel. The not-so-beer-snob kid in me loved the Pineapple Milkshake IPA when I first got hired. Milkshake IPAs are almost always way too sweet and thick but this one was unreal. The most underrated beer we’ve ever had could be the Watermelon JOGR we had – we only had two kegs of it. Or it could be the Peanut Butter Cup Porter we have on tap right now.”

What are some hidden talents or special interests?

“I have a little bit of ADHD so I have a new special interest every week. I love love love documentaries. If I could sit down and watch a documentary every day, I would. I would get nothing done and my wife would not watch them with me. I just got out of my crime documentary phase and now into my food science phase researching what happens when you dry out oranges. Or what happens on a chemical level when you smoke meat. It’s an all-time hobby of mine. I think I am pretty good as a home chef. I like to cook a little bit of everything. I love smoking meat; what guy doesn’t? I love experimenting with fermentation which is what I got my Masters in. I can throw down on a mean steak or seafood. I love making kombucha.”

The most unique place to enjoy a drink with friends?

“It’s hard to get away from Reformation. Everything about our venue and our products I love. Other than here, I love having people over to our house and hosting and having cocktails.”

Beach or mountains?

“Summer? Beach. Winter? Mountains. I grew up in the mountains and I love them. So, mountains.”

Favorite outdoor North Georgia activity?

“I love hiking and backpacking. You got to go to Jack’s River Falls in Cohutta. It’s absolutely wonderful.”

Ultimate Walk-up Music?

“I have thought about this question a hundred times. Maybe Bullets by Creed. Back in the Saddle by Aerosmith. My music taste is all over the place. Anything by Turnstyle.

Famous person, dead or alive, you’d want to spend the day with?

“Probably Ronnie Van Zant, the original songwriter and singer for Lynrd Skynrd. Half the band died in a plane crash in 1977. But their whole thing was, ‘We are rock stars but we go home and cut our grass on weekends just like you.’ Super down-to-earth.

Favorite genre of music?

“It’s got to be 80’s. I think music is on a 15-year cycle where it peaks and then it gets bad and repeats. We’re on the way up to a peak. I think the early to mid 80’s was a peak peak.”

Where are you from and where do you call home?

“I call Woodstock home so it’s convenient to pop in and make sure everything is running smooth. I grew up originally in Woodstock but before that, I lived in West Virginia. It has a wonderful community culture and a unique social identity. They love to embrace the Appalachian culture. I miss the snow a lot.”

What is one thing you love about Reformation culture?

I love that we are not just a job but a community. Every single person who works here is friends with every other person who works here. It’s incredibly collaborative and every person is cooperative. We are probably the most coherent group of coworkers that I have ever been in.

What is one thing you are super excited about for Reformation’s future?

“I am excited for us to continue to grow as a community gathering place not just a brewery. We are really pushing into directions that just encourage people to spend time here – to work from here, to meet here, to just gather with their friends here. I think that is something we are missing in our society in general.”

WE NEED YOUR HELP! Join the fight for Fair & Open Access to Market and sign the petition @gacraftbrewersguild 💪 🍺 https://setbeerfr.ee/47esVqq

The craft brewing industry has seen significant growth over the past several years, thanks in part to some smart policy changes by lawmakers at the state Capitol (SB 85 in 2017). Unfortunately, Georgia still remains one of the most restrictive states to open and operate a small brewery.

With the challenges of rising costs of goods, materials, and services, supply chain challenges, market shifts and other economic pressures over the past few years, small breweries lack the flexibility they need to thrive, and in some cases, survive. Fair and Open

Access to Market is essential for a small brewery to meet consumer and community demand for their products.

The F.O.A.M. Act (Fair and Open Access to Market) would:

– Allow for limited self distribution for small brewers
– Reform beer franchise laws in Georgia. Georgia lacks fair franchise laws that govern how a small brewer enters into a relationship with a distributor.
– Remove the daily to-go limit of 288 oz. per person.

Urgent action is needed to keep this vital industry moving forward. These proposals will give local breweries the flexibility they need to not just survive, but thrive.

A pastor and a pilot start home brewing beer…


It sounds like the beginning of a good dad joke, but it’s a key part of our brand story and the values behind everything we love. November is National Entrepreneurship Month and we wanted to take a moment to honor our two entrepreneur/co-founders and OG reformers: Spencer Nix (former pastor), and Nick Downs (the pilot).

These two friends — along with their families and so many friends and supporters along the way — took a leap of faith over ten years ago. The risks to see their dreams become reality. To set beer free and liberate it into a new community of timeless values. From homebrewers to hometown brewery, Spencer and Nick embody the entrepreneurial spirit alive in our culture, values, and our growing community of reformers. They recognize entrepreneurship is definitely a community sport and are proudly in Cherokee by choice.

So, cheers to all the dreamers, doers, and reformers who never settle for being settled.

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