Santa Paws came to town, and it was everything we hoped for—adorable pups, festive cheer, and all the holiday magic! 🎅🐾 From sweet pup cups to wagging tails posing for pictures with Santa, the day was pure joy. A huge thank you to @photosbylindsayann for capturing every precious moment. Head to the link below to see the full gallery and relive all the cuteness! ✨
Cozy flannels? In on it. Sliding into your DMs with broken promises. Gaslighting you in your dreams. Toying with your gentle Autumn heart.
Sweater weather is a lie
(at least in September)
Fortunately, there’s a beer for that.
What’s a North Georgia beer lover to do when the whiplash of False Fall strikes? Head to Reformation for a Blonde Pumpkin Ale of course.
Autumn Crossing is golden, lightly spiced, and softly sweet – with real pumpkin, baking spices, & milk sugar for the perfect gateway to Fall drinking.
And at 5.2% there’s no stopping you from taking two and calling Fall in the morning. Don’t breakup with the season. Sip into Reformation instead!
Available from your neighborhood Reformation starting 9/27
Why a Blonde Ale? We love the tradition of big, heavily spiced, Imperial pumpkin beers (except for Spencer, you pumpkin hater). But this year we were craving something balanced, easy, and suited for switching between sweaters and being sweaty as the season swings from open windows and cool breezes to +90 degrees and hurricane warnings.
Speaking of storms.
Stay safe out there friends.
And be kind to your small business friends who have an **asterisk** next to any events this weekend (speaking for a friend, of course).
With hurricane Helene rapidly strengthening and making landfall, we are activating our storm refuge SOP at all Reformation locations. Now through Saturday (9/28), the first draft pour for any hurricane Helene evacuees will be free with out of state or South Georgia ID.
1. You hate saving money on beer. Like with a passion.
2. You definitely don’t like hanging out with other beer loving peeps. Those people? Avoid.
3. Special perks, swag, events, and fun times? Never heard of her. The worst.
OK, so you’ve heard the bad news but you’re still determined to join. Fine – twist my arm.
2025 Memberships include:
So, like – when can I sign up?
Existing Members get first right of refusal for their spot. This means now through Oct. 24th our 90+ existing 2024 Members can either reserve their number and perks for the coming year, or automatically forfeit their seat and open it up to NEW Members on October 25th when Memberships open to the public on Eventbrite.
Are you NEW here? Save the date for Oct. 25th – Cadence Fair – when 2025 Memberships open to the public. You’ll find the sign up link everywhere we can get it to you, including here, on our website, our store, and in your inbox if you’re signed up for our newsletter.
But for real, Boss. What does it cost?
Here’s the breakdown: Memberships are $250 and include a 20oz House Mug (yours to keep when membership expires), Jacket (or hat/shirt for renewing members), 4 VIP Members Only events, early access to barrel-aged goods, and discounted beer +merch. The more you visit, the more you save! At least that’s what your Mom told us.
But can I use my discount card at other venues?
Yessiroony! All Members will receive a digital ID card sent to the email used at checkout, which can be used at any Reformation venue for 10% off Reformation beer and merchandise for Members only (sorry, no group tabs).
OK, but can I give a GIFT Membership?
Heck, yes. Just make sure we know it’s a gift at checkout, and let us know if there are any super secret surprises you don’t want us to ruin – or we might just congratulate your new member by mistake. Seriously though, we get lots of gift memberships each year and it’s a fun way to say you love someone who loves Reformation. Any more questions? Reach out at events@reformationbrewery.com.
I hate waiting. When do I get my stuff?
2025 Members can start redeeming benefits starting Jan. 1st, 2025 (or whenever NEW mugs are in stock, whichever comes first). If you are signing up for the 1st time, please make sure you have opted in for communication from us to get alerts > https://squareup.com/customer-programs/enroll/gNoEP9dUHKS8?
All 2025 jackets, shirts, hats, and other swag is estimated to be available for pickup no later than March 15th, 2025. You MUST opt in for communication from us to receive your full membership benefits.
How does the mug work?
Your mug will be engraved with your Member number and live behind our Woodstock bar for your personal use until membership expires at the end of the year, at which point it is yours to keep! Unnumbered mugs are available at other venues for your convenience.
Ready to commit? Sign up here:
https://www.eventbrite.com/e/2025-letterman-membership-tickets-1013888867897?
“Reformation is turning 11 years old and it truly feels like our brand is in her tween era. There’s no denying this venture has been like a child to me and many others who have invested so much. We have loved her, nurtured her, protected her, and in some ways spoiled her. And now she’s exploring outside the nest. Trying new things, experimenting with new relationships, and sometimes she’s a little weird. But at the end of the day, she is fundamentally the same. Same values, same vision, same goals as when she started. As CEO I am learning to trust others with more of Reformation’s future. And honestly, the more I entrust her, the more I see her shine. I’m really proud. Proud of the brand Reformation has been, is today, and will be tomorrow.
I look forward to these next few years, even as the craft-made industry as a whole remains in flux. Many challenges exist today and more are on the horizon, but Reformation is well positioned to seize the day and continue our vision of liberating moments that matter to the reformer in everyone. I look forward to continuing to grow the business and spread the joy that Reformation can bring to individuals and communities.
Times like ours remind us that the simple act of raising a glass, whether it be a beer, a cocktail, a glass of wine, a highball of quality spirit, or a non-alcoholic alternative, is a means of grace. Gathering in a communal space outside of work or home, putting down our phones, and engaging in a real analog conversation will always be sacred. Reformation exists for these moments and I hope we will be raising toasts with each other for many years to come.
I am so grateful for the many employees of Reformation past and present. Thank you to all those who have loved and invested in Reformation. And not only our crew members, but our investors, our distribution and retail partners, and of course our loving community. I am truly humbled by it all.
This is why we take such lengths to celebrate the gift of Reformation and the gift of community with our annual Cadence Fair. As we turn the page to a new decade, we’re extending the fair for the entire weekend. Three days of fun and music at our Woodstock venue and everyone’s invited! This is a great weekend to invite your out-of-town family or friends to come visit while you flex your community. And there’s plenty to flex, something for everyone.
Let’s raise a toast and celebrate together again!” – Spencer Nix, CEO & Cofounder Reformation Brewery
More details at cadencefair.com.
A Day of Heroes and Learning! The 575 Fools First Annual Muster firefighter competition was a blast, with courageous first responders showing off their skills and sharing their passion with the community. Kids got a hands-on look at firefighting gear and learned from the best. Thank you to all the firefighters who made this event unforgettable! Photos @photosbylindsayann
The 2024 Craft Brewers Fest was one for the books! We loved seeing you there, and even more we loved celebrating three amazing wins with our brewers who took home both the “Best in Show” award and two Silver medals for our colloraborations with Rock Solid Brewing. Cheers to Cherokee County breweries, and cheers to Georgia beer!
✨BEST IN SHOW✨ Contento, Italian Pilsner
A collaboration with @rocksolidbrewingco
Come taste the last kegs this Memorial Day in Woodstock!
✨LAGER: Silver (2nd)✨
Contento, Italian Pilsner
A collaboration with @rocksolidbrewingco
So good, it was awarded twice.
✨BELGIAN: Silver (2nd)✨
Lord Katie, Belgian Wit
A collaboration with @rocksolidbrewingco
Get a taste while it lasts at Rock Solid!
We were in some great company. Here’s the full competition results!
Collab Competition Results
“Many thanks also to everyone who brewed and entered collab beers for the festival and competition. This is part of what makes this event special, and different! 43 beers were entered. Congrats to all our winners.” – Joseph Cortes, Executive Director – Georgia Craft Brewers Guild
Belgian:
Gold (1st) – Drowned Valley/Monday Night, Secret Handshake, Belgian Saison
Silver (2nd) – Rock Solid/Reformation, Lord Katie, Belgian Wit
Bronze (3rd) – Southern Philosophy/Tucker, Rivertown Days, Trappist Single
Hoppy:
Gold – Tie (1st) – Pearl & Pine/Line Creek/Camp Brewing, 2B by Three, Hazy 2XIPA
Gold – Tie (1st) – Six Bridges/Indio Brewing Co. Loco Suave, New Zealand IPA
Silver – Tie (2nd) – Variant/Two Tides, Feature Presentation, Hazy IPA
Silver – Tie (2nd) – Frog Rock/Firewater, Frog on Fire, DDH IPA
(No Bronze awarded)
Lager:
Gold (1st) – Creature Comforts/Dancing Gnome, Community Connection, NZ Style Pilsner
Silver (2nd) – Reformation/Rock Solid, Contento, Italian Pilsner
Bronze (3rd) – South Main/Akademia, Get to The Choppa, IPL
Wild Card:
Gold (1st) – Scofflaw/SImpson’s Malt (UK), Mildly Interesting. English Mild
Silver (2nd) – Local Ties/Buzzards Coffee, Buzz’d on Bradley, Coffee Blonde
Bronze – Tie (3rd) – Line Creek/Local Ties, Wayne Grodzy, Piwo Grodziskie
Bronze – Tie (3rd) – Schoolhouse/M.A.S.H., And The Band Saison, Saison
Learn more about the Guild, and how you can support Georgia Beer at www.georgiacraftbrewersguild.org.
On St. Patty’s Day weekend, our Letterman Club members descended on our green backyard with a sea of red Reformation energy! Over 41 of our members, including their +1s, joined us for a member-led march to kick off our 2024 Shamrock Pub Crawl and walk downtown Woodstock to support our local merchants together. We had the privilege of welcoming our first-year members by robing them with their club jackets. Then, we raised our mugs, geared up, and with flagman in the lead, marched from eatery to eatery proudly showing our support for downtown Woodstock and its many local restaurants and bars.
We hope you’ll stay up to date with our Letterman Club this year and stay tuned for details on 2025 membership opening up in October. Discover all the benefits of belonging to this growing community of fans, friends, and reformers. 🍻🔴 Click here to learn more.
Green beer and leprechauns, sunshine and rainbows, delicious drinks, family & friends, and enough Irish spirit to make us lucky for a lifetime – our 2024 Shamrock Pub Crawl this past Saturday, March 16th, saw a full backyard and a community joyous to celebrate the beauty of Spring in North Georgia! Thanks for celebrating with us and kicking off an early Spring in true Irish style!
Special thanks to Lindsay Ann of Lindsay Ann Photography for the great pics!
Sipping on cocktails, signing albums, and selling swag – join Jonathan Peyton in Woodstock March 1st as we celebrate the gift of singing our stories into existence!
A ready-to-drink bourbon cocktail made with mint, lemon, simple syrup, and Reformation Bourbon. North Georgia Made and naturally gluten free. Tangy, refreshing. Made to celebrate Jonathan Peyton’s album Nothing Here’s the Same.
Enjoy this small batch, limited brewery release while it lasts from our Canton & Woodstock spots.
📢📢📢 ATTENTION all GEORGIA Beer Lovers, Small Business Champions, and Do Gooders – this is your moment to SHINE! Just 5 MINUTES can mean the world of difference.
⏰ Georgia residents – 👉 click to CALL ☎️ members TODAY 2/21 and THURSDAY 2/22. https://takeaction.io/brewersassociation/ask-georgia-lawmakers-for-a-yes-vote-on-the-f-o-a-m-act/
😘 Be courteous. Be respectful. Keep it short and direct.
Here’s a sample script:
“Hello, I’m calling Senator ______, urging him/her to support SB 163 for Georgia’s Small Breweries.”
✅ That’s it. Short and sweet. Thank the person on the phone. It won’t be the Senator. Thursday, February 22nd is our last opportunity for the Georgia Senate Regulated Industries and Utilities Committee to vote on Senate Bill 163, “The F.O.A.M. Act.” SB 163 would give small breweries desperately needed flexibility by allowing them to self-distribute a limited amount of product locally to retailers and raise the daily “to-go” sales cap.