This past Saturday, Reformation Canton transformed into a tropical paradise for our “It’s 5 O’Clock Somewhere” Luau! With steel drum rhythms, frozen piña coladas, conga lines, and an unforgettable Polynesian fire show, the vibes were high and the flip flops were many. From limbo champs to bubble trails, it was pure island magic in the heart of downtown Canton.
Mahalo to everyone who came out! Until next time — stay cool, stay colorful, and stay Reformed.
Every fall, the leaves turn, the air chills, and something rich, malty, and time-honored flows back into our mugs: the Märzen-style Oktoberfest beer. At Reformation, our Revival Oktoberfest 2025 is brewed with Bavarian yeast and Coffee Malt — a throwback to centuries-old celebration with a Georgia twist. But what exactly makes an Oktoberfest beer? Why the steins? And what’s the deal with Coffee Malt?
Let’s tap into the answers.
What’s the difference between Märzen and Festbier?
While both are classic German fall beers, they’ve evolved:
Märzen:
-Originated in Bavaria, brewed in March (“März”) and stored cool until fall.
-Deep amber, medium-bodied, bready and toasty flavor.
-Revival Oktoberfest is this style — rooted in tradition.
Festbier:
-Modern style served at Oktoberfest in Munich.
-Lighter in color, body, and alcohol.
-More crisp and drinkable in large quantities.
TL;DR: Märzen is old-school and richer; Festbier is lighter and newer.
Why is it called “Oktoberfest” if we drink it in September?
Because the original Oktoberfest started in September! The first Oktoberfest was a royal wedding celebration in 1810. It lasted 16 days and ended in early October, giving the festival its name. Ever since, celebrations — and beers — start mid-September and end the first weekend of October.
So yes, it’s perfectly on time to crack one open in August.
What does Coffee Malt add to the beer?
Don’t let the name fool you — Coffee Malt doesn’t add actual coffee.
It brings:
-Aromas of roasted nuts, toast, and subtle chocolate.
-Color: A beautiful amber-bronze hue.
-Balance: Adds richness without the bitterness of roasted barley.
In Revival Oktoberfest, it complements the smooth malt profile and makes this Märzen just a little deeper and toastier.
Why do people drink Oktoberfest beers from steins?
Because it’s all about the experience:
-Ceremony: Steins are part of German beer tradition — big, bold, and festive.
-Cheers factor: They clink like nothing else. (“Prost!” never sounded better.)
-Insulation: Thick steins help keep beer cool.
-Volume: You’re meant to sip and celebrate — not shoot and scoot.
Want to lean into the ritual? Steins will be available at the end of September!
What food pairs best with Märzen-style Oktoberfest beer?
Oktoberfest beers love savory, hearty food:
-Soft pretzels & mustard
-Brats or sausages
-Roast chicken or pork
-Cheddar, gouda, or gruyere cheeses
-Caramel apple desserts
The beer’s malt-forward body holds up to rich, salty, and slightly sweet flavors.
Is Revival Oktoberfest available everywhere?
Yep. From August through October, you can find Revival Oktoberfest 2025 wherever Reformation beer is sold. Whether you’re firing up the grill, tailgating, or just looking for that first taste of fall — it’s here.
Fall’s first sip has arrived. Grab your stein, find a friend, and raise a glass of Revival Oktoberfest 2025. Available now, only for a limited time — don’t wait until it’s just a ghost of autumn past.
🍻 Prost.
We’re proud to introduce a new way to raise a glass at Reformation — now pouring a curated selection of wines from Grapes & Ladders Winery, a small-batch, family-owned winery nestled in the heart of North Georgia.
This local gem has been recognized as one of the Top 25 Wineries in the North Georgia Mountains, known for producing wine with no added flavors, colors, or sulfites — just clean, natural craftsmanship in every bottle.
At all Reformation locations (Canton, Woodstock, and Smyrna), you’ll now find three featured wines on the menu:
Coosa Rosé (Gold Medal Winner) – Off-dry with soft sweetness and flavors of strawberry and raspberry
Some Like It Red – A bold, dry red blend aged in oak for two years, with notes of black cherry and vanilla
Sauvignon Blanc – Crisp, fruity, and full-bodied, also available in two fresh new forms: → Mimosa (with orange juice) → Poinsettia (with cranberry juice)
Whether you’re wine-curious or already a devoted sipper, we’re thrilled to share this next chapter with you. Come try a glass and support a local winemaker doing it right — naturally.
Our Base Camp series returns with a fresh adventure—this time, we’re heading to Allatoona Pass, a historic trail with roots that run deep into Georgia’s Civil War history. And just like the land that inspired it, this hazy IPA is bold, layered, and full of story.
Base Camp: Allatoona Pass is a 6.0% ABV Hazy IPA bursting with character—featuring massive drops of Citra and Amarillo hops. Expect aromas of grapefruit, lime, ripe stonefruit, and a whisper of lemon rind. It’s citrus-forward and refreshing, with just the right amount of haze to keep you grounded.
We crafted this small batch beer in support of our friends at Visit Woodstock GA, and like every trail worth trekking, it’s only here for a limited time. Find it in draft and 6pks starting July 25th at all Reformation taprooms.
But this beer is more than a flavor journey—it’s a nod to the real Allatoona Pass, a historic Civil War site just north of Atlanta. The trail once witnessed Andrews’ Raid, a daring train heist aboard “The General,” and later became the battleground of one of the fiercest fights after the fall of Atlanta. Today, you can still walk that same ground, with earthworks and trenches still visible along the way.
Whether you’re a beer lover, a history buff, or just someone who loves discovering new paths, Base Camp: Allatoona Pass is your sign to explore.
Frequently Asked Questions
1. What is the Base Camp series? Base Camp is Reformation Brewery’s seasonal release series inspired by local trails and landmarks throughout Georgia. Each release is a small batch Hazy IPA that tells the story of a different destination through flavor and design.
2. Where is Allatoona Pass, and why is it significant? Allatoona Pass is located near Emerson, GA, off Exit 283 on I-75. It’s historically significant due to its role in two major events during the Civil War: Andrews’ Raid and the Battle of Allatoona Pass in 1864, one of the bloodiest confrontations in the Atlanta Campaign.
3. What does this beer taste like? Expect notes of grapefruit, lime, stonefruit, and lemon rind from Citra and Amarillo hops. It’s juicy, floral, and just the right amount of sweet and bitter, with a smooth hazy body perfect for summer sipping.
4. Where can I find Base Camp: Allatoona Pass? Available on draft and in 6pks starting July 25, 2025, at Reformation Brewery locations in Woodstock, Canton, and Smyrna
5. Is this a year-round beer? Nope! Like all Base Camp releases, Allatoona Pass is a seasonal, small-batch release. Once it’s gone, it’s gone—so plan your trip soon!
Paid Parking Has Arrived in Downtown Woodstock: Here’s How It Works
If you’re planning a visit to Reformation Brewery Woodstock, heads up! As of Monday, July 7th, the City of Woodstock has officially implemented a new paid parking system in key parts of downtown—including areas near our taproom.
We’ve put together a quick guide to help you park stress-free and focus on what matters: good beer, good vibes, and good company.
🅿️ Where is Paid Parking Happening?
The paid parking zones are clearly marked and are mostly centered around the busiest parts of downtown, including areas along Main Street and close to the amphitheater. You’ll see signs and green zones on the official map. There are also plenty of free parking areas, mostly on the west side of Main Street (look for the blue zones on the map).
We’re still pouring your favorites at Reformation Woodstock, and we want to make sure your visit is as smooth and enjoyable as possible. A little heads up on parking goes a long way—so park smart, grab a pint, and we’ll see you soon!
🍻 Cheers, Your Reformation Woodstock Crew
Reformation has always been more than a brewery — it’s a gathering place. From the very beginning, our founders envisioned a space where families could come together, connect with neighbors, and share moments that matter. As our taprooms continue to grow and welcome more families, it’s important we take a moment to reflect on what it truly means to be “family-friendly.”
Below, a note from our CEO, Spencer, on why that vision still matters — and how we can all help ensure Reformation remains a safe, welcoming, and joyful space for everyone.
“When Reformation started nearly 12 years ago, the debate around being a family-friendly venue was robust. I was adamant that it had to be for us to live out our values and vision. Few things have given me more joy as CEO than seeing families with kids away from their screens, enjoying our spaces together, bonding with each other, their neighbors, and their community. One great unintended consequence is that kids are some of the best “coolers” in the business, helping keep our community-centric vibe here in the burbs.
As we’ve established ourselves in our community over the last decade, we’re honored that families feel very comfortable having their children at Reformation. With that comfort comes the imperative that we keep the experience safe and enjoyable for all. Our venues are built well, but they’re not indestructible. The majority of our crew and customers are patient and kind, but they’re not responsible for parenting or babysitting children. That is the responsibility of parents and guardians. So we are updating our family-friendly policy and ask for the support of our community to help maintain the experience we’ve all come to know and love at Reformation.
We love you, we love your kids, and we simply want to provide a safe and enjoyable experience for all. Hold your drinks close, and your kids closer. Thank you!” – Spencer, CEO
This past Memorial Day, our community came together in a powerful way—step by step, pint by pint.
We were honored to partner with Shepherd’s Men to host the Clarity Lager Tribute March, beginning in Canton and ending at our Woodstock location. Along the route, Shepherd’s Men carried a barrel of Clarity Lager—a symbol of the weight and sacrifice carried by those who’ve given everything in service to our country.
When the marchers arrived in Woodstock, the celebration began. The Milvet community smoked a whole pig and grilled up burgers and hotdogs—served with love, and free while supplies lasted. Wildfryz kept things crispy with their fan-favorite fries, and the stage came alive with performances from Lance Farlow and Russ Gordon, filling the air with music and meaning.
All day long, Clarity Lager flowed on tap, with $1 from every pint or pack supporting Shepherd’s Men and their life-saving mission to serve our nation’s veterans.
We’re beyond grateful for the turnout, the spirit, and the support. This day reminded us what it means to honor the past by showing up in the present—with heart, community, and purpose.
A special shoutout to Lindsay Ann Photography (@photosbylindsayann) for capturing it all so beautifully. 👉 View the full gallery here
To everyone who joined us: thank you. You made this Memorial Day unforgettable.
Santa Paws came to town, and it was everything we hoped for—adorable pups, festive cheer, and all the holiday magic! 🎅🐾 From sweet pup cups to wagging tails posing for pictures with Santa, the day was pure joy. A huge thank you to @photosbylindsayann for capturing every precious moment. Head to the link below to see the full gallery and relive all the cuteness! ✨
Available from your neighborhood Reformation starting 9/27
Why a Blonde Ale? We love the tradition of big, heavily spiced, Imperial pumpkin beers (except for Spencer, you pumpkin hater). But this year we were craving something balanced, easy, and suited for switching between sweaters and being sweaty as the season swings from open windows and cool breezes to +90 degrees and hurricane warnings.
And be kind to your small business friends who have an **asterisk** next to any events this weekend (speaking for a friend, of course).
With hurricane Helene rapidly strengthening and making landfall, we are activating our storm refuge SOP at all Reformation locations. Now through Saturday (9/28), the first draft pour for any hurricane Helene evacuees will be free with out of state or South Georgia ID.
1. You hate saving money on beer. Like with a passion.
2. You definitely don’t like hanging out with other beer loving peeps. Those people? Avoid.
3. Special perks, swag, events, and fun times? Never heard of her. The worst.
OK, so you’ve heard the bad news but you’re still determined to join. Fine – twist my arm.
2025 Memberships include:
– Members only swag. Jackets for new members, OR a new hat +tshirt for the year if you’ve renewed.
– Invitation to four VIP events per year, including a catered end of year dinner for Members.
– 10% off Reformation beer & merchandise all with digital ID card (good at any venue).
– 20oz Woodstock House Letterman Mug for larger pours all year long.
– Early online access to our 2025 catalogue of Reformation barrel-aged products.
So, like – when can I sign up?
Existing Members get first right of refusal for their spot. This means now through Oct. 24th our 90+ existing 2024 Members can either reserve their number and perks for the coming year, or automatically forfeit their seat and open it up to NEW Members on October 25th when Memberships open to the public on Eventbrite.
Are you NEW here? Save the date for Oct. 25th – Cadence Fair – when 2025 Memberships open to the public. You’ll find the sign up link everywhere we can get it to you, including here, on our website, our store, and in your inbox if you’re signed up for our newsletter.
But for real, Boss. What does it cost?
Here’s the breakdown: Memberships are $250 and include a 20oz House Mug (yours to keep when membership expires), Jacket (or hat/shirt for renewing members), 4 VIP Members Only events, early access to barrel-aged goods, and discounted beer +merch. The more you visit, the more you save! At least that’s what your Mom told us.
But can I use my discount card at other venues?
Yessiroony! All Members will receive a digital ID card sent to the email used at checkout, which can be used at any Reformation venue for 10% off Reformation beer and merchandise for Members only (sorry, no group tabs).
OK, but can I give a GIFT Membership?
Heck, yes. Just make sure we know it’s a gift at checkout, and let us know if there are any super secret surprises you don’t want us to ruin – or we might just congratulate your new member by mistake. Seriously though, we get lots of gift memberships each year and it’s a fun way to say you love someone who loves Reformation. Any more questions? Reach out at events@reformationbrewery.com.
I hate waiting. When do I get my stuff?
2025 Members can start redeeming benefits starting Jan. 1st, 2025 (or whenever NEW mugs are in stock, whichever comes first). If you are signing up for the 1st time, please make sure you have opted in for communication from us to get alerts > https://squareup.com/customer-programs/enroll/gNoEP9dUHKS8?
All 2025 jackets, shirts, hats, and other swag is estimated to be available for pickup no later than March 15th, 2025. You MUST opt in for communication from us to receive your full membership benefits.
How does the mug work?
Your mug will be engraved with your Member number and live behind our Woodstock bar for your personal use until membership expires at the end of the year, at which point it is yours to keep! Unnumbered mugs are available at other venues for your convenience.
