Meet the Crew: Discover the Faces and Stories behind Who We Are and What We Do.
“You can come up to Reformation anytime, any day and there will always be somebody there to talk to whether it’s a friend, a local, or a regular. Everyone is so happy and welcoming here.” — Danica Clark
STORY
Our Reformation Crew is the backbone of who we are and what we do. They are often the unknown faces and stories behind the well-known places and products you love. You can’t taste our drinks or enjoy our spaces without interacting with one of our incredible crew members.
This is why we are launching a brand new series starting this May highlighting our crew and featuring their stories called, “Meet the Crew.” Each month, we will feature 1-2 crew members in a blog post and a fun video on social media to share their unique roles and personalities.
For the kick-off to this series, we want to introduce you to Danica Clark, our Woodstock Venue Coordinator responsible for the overall condition of the Woodstock taproom as well as staff and service execution. You have probably seen Danica in Woodstock serving guests with a smile, gladly guiding their beer decisions, laughing with her fellow crew members, and working hard to keep things running smoothly and looking great.
When she’s not serving our guests, Danica can be found enjoying the outdoors with her husband Paul, fur baby life with her dog Cowboy, searching for tasty pickles, or hanging with her friends over a skinny margarita.
Get to know Danica and what makes her who she is in the conversation below.
Yes, they call me Danny, Danimals, Danny Bananny, Alex calls me Dannacan, so yeah, I have a lot.
Where are you from and where do you call home?
I grew up in Kennesaw – I went to school and college down there. I recently moved to Woodstock, Georgia, and fell in love with it and call it my home now.
What is your favorite Reformation beer and the most underrated?
My favorite of all time – we had a vegan blueberry milkshake IPA or our honeydew Kolsch. The most underrated is Stark. Once the weather hits 65 degrees, a nice Stark is very crisp, easy to drink, but still warms you; it’s great.
What are some hidden talents or special interests?
I know sign language as well as I was a clogger for about 20 years. It was so fun – I started when I was two-and-a-half. I had a great team. We went to competitions and won state, went to nationals and I was on the state team. It was very fun.
Favorite time of year?
Late Autumn.
Favorite place to vacation?
Vail, Colorado.
What is the best thing that coworkers say you bring to the crew?
My leadership style and positive attitude.
Favorite place to enjoy a great drink with friends?
Anywhere we can get a great margarita. As long as it’s a skinny margarita, on the rocks, with sugar on the rim.
What’s a fun fact about you according to your husband?
Her husband Paul says, “She’s the best dog mom around and the best passenger princess on long road trips.”
Favorite walk-up music and why?
“Man, I Feel Like a Woman” by Shania Twain. If you know me, you know that’s it. It’s the only song I do karaoke to. Once I hear the intro, I’m up, and I’m singing, I love it!
Favorite movie of all time?
Forest Gump. I quote the “run, Forest, run” all the time. I quote it anytime I see somebody running.
Who is your absolute favorite person at work?
[Laugh] My husband would kill me if I don’t say him, but it differs from day to day.
What is one thing you love about Reformation culture?
You can come up to Reformation anytime, any day and there will always be somebody there to talk to whether it’s a friend, a local, or a regular. Everyone is so happy and welcoming here.
Reformation is very passionate about being North Georgia Made and all things outdoors. What is something you love doing in the outdoors?
I love going paddleboarding on the lake – specifically Lake Allatoona. Taking the dogs hiking. The boat. I just like to be outside in the sun.
Want to join our incredible crew and get in on the excitement? Send in your resume at the link below to apply: https://reformationbrewery.com/careers/
Subscribe to our blog and follow us on social media to stay connected to everything Reformation and this exciting series.
Reformation Releases Blueberry Ranch Water year round (Now available from taprooms & coming soon to the market)
Woodstock, GA (March, 24, 2023) – Reformation is proud to announce the release of a Blueberry Ranch Water, now available on draft and in 4pks from their Canton & Woodstock taprooms, and coming soon to package retailers in the Georgia market.
A ready-to-drink Reformation craft cocktail, Blueberry Ranch Water is 100% Agave Spirit (Tequila), real blueberry, fresh lime, and Reformation Sparkling Water. “North Georgia Made, naturally gluten free, Reformation Craft Spirits Blueberry Ranch Water joins our year-round lineup just in time for warmer temps and Southern hospitality,” says Creative Director, Jessica Miller.
Available starting Friday, March 24th (Canton & Woodstock taprooms only) and arriving at independent retailers across Georgia in coming weeks, the Blueberry Ranch Water can be purchased on site from Reformation or ordered ahead for next day pickup at reformationstore.com.
Reformation CEO & Cofounder Spencer Nix says the move to add Craft Spirits was made “to stay innovative and agile.” He added, “We are proud to have launched REFORMATION CRAFT SPIRITS at the end of 2022. Early feedback shows a strong desire for craft spirits from our community.”
Recent Craft Spirit offerings currently include:
Reformation London Dry Gin
Reformation Black Currant Liqueur
Reformation Orange Liqueur
Ready-to-drink Blueberry Ranch Water (our best-selling craft cocktail)
Reformation plans to serve continued offerings and new craft spirit products throughout 2023.
“We are also committed to maintaining excellent craft beers and amazing customer experiences our community has come to know, love, and expect,” Spencer added. “The response to Reformation Craft Spirits has been a million slays. Blueberry Ranch Water has attracted a cult following quicker and larger than any single product to date. We’re now scaling and packaging it to get it to you for your next North Georgia adventure. I’m humbled and delighted by the love for what we make and why we make.”
About Reformation Brewery:
Established in October 2013, Reformation Brewery is an independently owned and operated, values-based company. With taprooms in Canton, Woodstock, and Smyrna, Reformation seeks to serve love to our community through the good gift of beer. Learn more at reformationbrewery.com #northgeorgiamade
Georgia Beer Day is an annual celebration of “Georgia Craft Beer” and benefits the Georgia Craft Brewers Guild and our member breweries. This year it will be on Saturday, March 4th. Mark your taproom calendar now.
The GCBG is once again presenting a limited edition, commemorative pint-glass for member breweries to use to support the Guild, drive interest and excitement for Georgia Beer Day! In partnership with GCBG member breweries and Boelter Glassware, $1 from every glass will be donated to the GCBG.
Featuring artist Baily Crawford, the limited edition 2023 pint glass is 16 oz. with theme “Let’s Get Peachy”, highlighting one of Georgia’s most prominent symbols and crops, the Georgia peach, with beer’s core ingredient of hops also included. Learn more >
This Spring, Reformation Double IPA arrives with a bouquet of Mosaic and El Dorado hops. Get to know her 8.2% malt heart and tropical perfume this season, available from your neighborhood Reformation and coming soon to independent Georgia retailers near you.
Bursting with hop aroma and flavor with a bounty of malt, this Double IPA pairs perfectly alongside your favorite beer lover, as a reward for early Spring cleanup, or with a bunch of your favorite flowers (we’re partial to hop flowers of course).
Raise a glass to this iconic style, and our go-to year round offering PLUS two new draft only spinoffs from our R&D brewhouse in Woodstock on Saturday, February 25th. Featured draft offerings include the classic Reformation IPA (a.k.a. RIPA), “DRIPA” our seasonal DIPA dry hopped with Citra, Mosaic, Talus, and a RIPA remix with a unique dry hop of Nelson, Motueka, Pacific Sunrise, and Riwaka. Learn more >
Onward bound to Black Rock Mountain! Welcome the next landmark in our Base Camp Series, a Hazy IPA focusing on Sabro hops for notes of tangerine, coconut, tropical fruit, and stone fruit aromas, with hints of cedar, mint, and cream.
Available beginning Friday, Feb. 3rd from your neighborhood Reformation, this seasonal release will stay on tap through March. Reserve yours for brewery pickup or stop by and taste what’s good!
The Base Camp series is made in collaboration with Visit Woodstock GA, inspiring visitors to explore North Georgia destinations.
Round up your girlfriends and let’s party! February 13th at Canton and Woodstock (*Closed in Smyrna) we’ll be celebrating the ladies. Come shop local art, sip on pink cocktails, and crush some pink craft beer. Karaoke in Woodstock at 8pm!
Need a night out? Step back in time as we transform our Woodstock taproom into a 1920’s speakeasy with a retro inspired bar, cocktails, and our newest Reformation Craft Spirits offering – an Orange Liqueur. Dance the night away with live jazz from Funk Cake, low lights, and all the vibes. GET TICKETS >
This February, join us in drinking One Love – a Sorrel Inspired Saison with Honey, Hibiscus, and spent Gin Botanicals. While supplies last, all proceeds go to Crafted For Action. Learn more at craftedforaction.com
Join us in Smyrna, Feb. 3rd from 7-9pm for the Launch Party and meet our collaborator, Jennifer Price, founder and creator of Crafted For Action.
…
What is Sorrel?
Sorrel or “sorrel drink” is popular Caribbean beverage and is made of hibiscus flowers and various spices. According to Atlanta chef Briana Riddock, Sorrel is “a prized ingredient in the foodways of the African diaspora, where it lends a red hue to celebratory drinks.” In America, it is used to commemorate Juneteenth; the color is symbolic of the blood shed by enslaved Africans and the collective resiliency of Black people. (Source)
We named it “One Love” not only because of the obvious ties to Jamaica and the Caribbean, but because of beer’s undeniable power to unite communities.
One love, one heart Let’s get together and feel all right
We hope you’ll come out to support! All proceeds benefit the Crafted for Action Conference.
This year Reformation Brewery is raising funds for one of our own, Alex Brown. To know Alex is to love Alex and he’s one of Reformation’s most devoted and caring part-time servers. On Dec. 5th Alex experienced a severe arm fracture which limited his ability to work during the holiday season.
A giving pail will be placed at all Reformation venues, all cash donations and $2 from every pour of Alex’s Ale will be given directly to Alex to help bring a little peace and hope this Christmas. Thank you for your support! $2 of Every Pour of Alex’s Ale
All CASH DONATIONS GO DIRECTLY TO ALEX Donate in person or online at reformationstore.com
