For Immediate Release: KSU Athletics Announces Partnership with Reformation Brewery
KENNESAW, Ga. — Kennesaw State Athletics is pleased to announce Reformation Brewery as its new official craft beer. In collaboration with the North Georgia based brewery, a Light Mexican Lager (4.7% alc/vol) named Lechuza Flight, as well as other Reformation offerings, will be available at select KSU Athletics events and all Reformation venues as part of a multi-year sponsorship.
“This partnership with Reformation Brewery is a natural fit for Kennesaw State Athletics,” said Director of Athletics Milton Overton. “We share a commitment to excellence, community connection, and creating memorable experiences for our fans. We are excited to collaborate on initiatives that celebrate KSU, enhance the gameday atmosphere, and further strengthen our presence throughout North Georgia.”
A ready-to-drink cocktail, Nocturnal Gold, will also be featured. Made with pineapple, yuzu, and Reformation’s house-distilled vodka (8.0% alc/vol), this canned RTD cocktail will be available at select KSU Athletics events as well as Reformation’s Woodstock and Canton venues starting this summer.
About the beverages
“Our Light Mexican Lager is a top choice at our venues, and for good reason,” said Reformation Director of Marketing Jessica Miller. “Light, clean, crisp – this style is easy drinking and a recipe we proudly stand behind as a quality craft lager made right here in Georgia. It’s an honor to have Kennesaw State Athletics behind it. As a small but growing hometown brewery, it’s going to be a pinch-me moment to see it served at the games.”
The name Lechuza Flight joins two languages of owl pride. Lechuza, Spanish for owl, honors the mascot itself, while Flight borrows from campus tradition – it’s Kennesaw State’s term for a graduating class, the identity students carry through milestones across their KSU years.
For Reformation, the pairing also resolved a question years in the making.
“What began as a small test batch has evolved into one of our brewery’s flagship beers,” said Reformation COO Ryan Morley-Stockton. “Despite its popularity, we never found a name and identity that fully captured what it represented. As this partnership took shape, the answer became obvious. This collaboration is a natural fit for our community, and we’re proud to celebrate the Kennesaw State Owls with this beer.”
Inspired by the official team colors of the Owls, Nocturnal Gold was created in support of the partnership. Built on Reformation’s premium 7x distilled vodka, the drink is described as smooth, sweet, and spirited – featuring real pineapple and citrusy yuzu in a cocktail-strength recipe. “When a cocktail idea came up in conversation, it just made sense to lean into the spirit of the athletics programs with something that celebrates that hometown black and gold,” said Morley-Stockton.
Availability and Rollout
At the Stadium
In addition to Lechuza Flight and Nocturnal Gold, the Walens Family Field at Fifth Third Stadium rollout will include Reformation IPA (Unfiltered American IPA), Reformation Peach Tee Vodka Lemonade, and their lineup of Reformation Craft Spirits in game suites.
The Owls’ six-game home football schedule features matchups versus West Georgia (Sept. 3) and Georgia State (Sept. 12), Jax State (Oct. 7) and Liberty (Oct. 22) as well as Delaware (Nov. 7) and FIU (Nov. 21). Games versus West Georgia, Georgia State, Jax State and Liberty are set for 7 p.m. ET kickoffs, while the Delaware and FIU games are scheduled for 3 p.m. Tickets are available for purchase here.
Lechuza Launch Party
The public is invited to join KSU Athletics at Reformation Woodstock to celebrate the launch.
- Location: Reformation Woodstock, 105 Elm St.
- Day/Time: Saturday, July 11th, starting at 2pm
- Details: Join us as we celebrate Reformation Brewery as the official craft beer of the Kennesaw State Owls. Cheer team, Scrappy, coaches, and trophies will be on site starting at 2pm in the yard for a meet-and-greet and photo ops.
- Beverages: Lechuza Flight 12-packs and Nocturnal Gold cans will be available for purchase, along with limited merchandise for the occasion. Both beverages will also be on draft.
August Market Rollout
While the featured beverages will only be available at Reformation and KSU Athletics events to start, a larger market rollout in August will include a series of dedicated events across retailers in Georgia, including: Taco Mac, Tin Lizzy’s, Three Dollar Café, JD’s on Main, JD’s on the Lake, and Anchor Bar, among others. Future details will be announced via ksuowls.com and KSU Athletics’ social media channels as well as through Reformation’s newsletter and social media.
Reformation Brewery Growth
The KSU Athletics-Reformation Brewery partnership aligns with the estimated late 2027 opening of a new Reformation venue, currently in development, in Kennesaw.
About Reformation
Reformation Brewery is an independent craft brewery established on October 31, 2013. With a focus on quality, community, and conversation, Reformation makes craft beer and spirits designed to connect people through shared experiences. Private event space is also available. Learn more at www.reformationbrewery.com. | Instagram @reformationbrewery | Facebook /reformationbrewery.
About Kennesaw State Athletics
KSU Athletics soars into the 2026-27 athletic year following a string of historic successes and milestones in 2025-26. In year one under head coach Jerry Mack, KSU football rolled to a 10-4 record, the Conference USA championship, and the program’s first bowl berth in just its second year of FBS play. KSU men’s basketball won its first-ever CUSA tournament championship and secured an automatic bid to its second all-time NCAA Division I Men’s Basketball Championship.
The Owls completed their championship trifecta with the 2026 CUSA Women’s Indoor Track and Field Title in February.
The year also featured the addition of a revitalized venue for KSU baseball as a $12.3 million renovation of the former Stillwell Stadium gave way to Mickey Dunn Stadium at Henssler Financial Field. The venue not only became the new home of the Owls but also welcomed fans from around the country as host of the 2026 CUSA Baseball Championship.
About Kennesaw State University
A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate, and doctoral degrees to its more than 51,000 students. Kennesaw State is a member of the University System of Georgia with 11 academic colleges. The university’s vibrant campus culture, diverse population, strong global ties, and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 8 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit kennesaw.edu.
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The Champions Fund
The Champions Fund is a newly created, 100% tax deductible, philanthropic opportunity to contribute strategic revenue to Kennesaw State Athletics, with the goal of strengthening our ability to recruit and retain top-tier talent in this new era of collegiate athletics. Contributions to the Champions Fund will help aid in funding student-athlete recruitment and retention, as well as helping the Owls provide competitive excellence through investments in coaching, travel and facilities. The fund will also give an elevated student-athlete experience, including enhanced academic, nutrition, wellness and leadership programs. Donate to the Champions Fund here and help us support our Kennesaw State Owls.